Kane Brown Transforms Before Our Ears On Genre-Blurring Album 'Different Man': "I Just Feel Completely Different" | GRAMMY.com (2024)

Kane Brown is a special kind of artist, in that he seemingly can't stop breaking new ground.

At the 2022 MTV VMAs, he became the first male country artist to take the stage at the ceremony. There and then, he performed his new single "Grand," a hip-hop-heavy declaration of achieving his dreams and living the good life.

"Grand" is a reflection of where Brown is now both in his career and his personal life, feeling lighter and happier in what we might call the "post-pandemic" era. This change also prompted the title track of his new album Different Man, where Brown audibly hits his stride alongside featured artist Blake Shelton. "What if I was made for the stage?" goes the exultant chorus. "What if I was made for the lights?/ What if I was chosen to write the stories?"

These lines form the ideal clarion call for Different Man, which dropped Sept. 9 — and this bold blend of genres, as heard on tunes like "Bury Me in Georgia," "See You Like I Do," and "Drunk or Dreamin'," reflects just another enticing chapter in his ongoing evolution.

Past collaborations with artists including H.E.R., John Legend and Khalid prove that Brown is well versed in all types of music. Still, this is the first time we are seeing Brown really push aural boundaries for a full album, infusing traditional country music with elements of hip-hop, rock and R&B. Indeed, Different Man is aptly titled; Kane is transforming before our ears.

Just ahead of the release of Different Man, Brown announced a North American tour. The Drunk Or Dreaming tour includes 25 dates throughout the US, following an international trek throughout Canada, Europe and Australia.

Brown spoke with GRAMMY.com about the upcoming tour, the new album, and pushing boundaries within country music.

This interview has been edited for clarity.

How did you settle on the title of Different Man?

Well, the song is what got me for the title, but recently I've just kind of felt different when it comes to everything, you know. We went through the quarantine and I was super-depressed and felt like literal gum on the bottom of my shoe, basically.

After freaking out about this album and being really nervous, we got the finished product, then I absolutely loved it. I just love playing my shows now. I just kind of found my sound, like I just feel like a completely different man. I'm just a really happy person right now.

What was making you nervous about the album?

Usually, every artist would be nervous about any album, I would say. I've always heard that the third album was like, make or break. So yeah, I guess that was kinda that was in the back of my head. But now this is the most excited I've ever been.

The way you broke into country music is interesting. You used social media and streaming to kind of get around the traditional systems. So, you've always kind of been outside the box, and this new album pushes the boundaries aurally. Do you think that you felt like you had a little bit more freedom, because you've taken a different route?

I would say just because I came in looking different, I came in releasing what I wanted. I've never been scared to release songs that we want to release. I feel like a lot of artists don't do it because they feel like they have a certain sound that they have to stay with.

That's not the case for me. I grew up around all types of music and culture. I think that's what's different with me — the people who support me know that I'll never actually leave country music. So, that gives me the freedom to experiment a little bit.

Do you think that with you pushing those boundaries and experimenting you'll reach a different audience outside of country music? And are you interested in or open to them?

Yeah, and that's another reason I've been doing it — because I'm trying to open more doors. The biggest thing that I hate is when people say country music is boring. Or when we get looked down on at awards. And it really makes me so mad because country artists can keep up with any artists in any other genre in ticket sales and things. So it really makes me mad when people just look down on country music.

People say country music is just sad songs. I've had the argument, especially as a person of color trying to convince people it's valid. I think it'll really give people a different perspective on what country music can be.

I hope so. I hope it comes across.

For this album, you've written with Ernest, Josh Thompson, Natalie Stovall and Shy Carter. Do you have any really memorable songwriting experiences as you were putting the album together?

It's always memorable when Ernest is around. He's just a funny guy, there's never a dull moment. He's so talented. Honestly, all those writers are. I write with those writers all the time. I usually go off of the word family. But I'm not just talking about my family; I'm talking about the writers I write with, the people I work with in Nashville. So, all that's what all those writers are. It's always memorable.

Did you start writing this album during quarantine or after?

It was right after the pandemic started. And that's another thing. I was really nervous because we were talking about releasing the album, and then we couldn't go in rooms with people. So then, I'm just really not feeling anything over Zoom. So I was like, "I'm not getting any songs for this album."

I was terrified. Then, it just kind of all opened up at once — and I've never had more confidence in it.

I'm sure you have a lot of favorites on the album, especially the duet with your wife. That must be special.

Yeah, so that's what I'm really pumped about. I have a lot of them: "Thank God," of course, with my wife. To me, that's going to be the biggest song on the record — just because, to me, it's so good. And then Kate sounds absolutely amazing. My fans have been waiting, like, five years for a duet from us.

Another one I really love is "Drunk or Dreaming." It's very beachy. It makes me happy when I listen to it. It makes me wanna open up a Corona. I don't think I really have one of those songs that sounds like that.

"Bury Me in Georgia" — I absolutely love that one. Super rockin', kinda swampy.

"Riot" was one of my favorites from the album. It caught me off guard, in a really good way. Can you tell me more about it?

So, "Riot" is intriguing, right? It just comes straight in with vocals.

I didn't write it. I had the song in 2015. This was when I first met Akon; his artist had it and I said I wanted it. When they gave it to me, it was super hip-hop. Then, I took it to Dann Huff, and [he] turned it into rock and roll.

We've held on to it because a lot of people that first listen to it, it's controversial, how they take the meaning. For me, it's just saying: If you mess with my family, I'mma mess you up. But then a lot of people have also been talking about George Floyd, and all that stuff. I don't know if it's them trying to get a media outlet or if that's just how they hear the song. But regardless, that's why I love music. Because everybody can take different things away from it.

Read More: One Year After #TheShowMustBePaused, Where Do We Stand? Black Music Industry Leaders Discuss

You just announced your Drunk Or Dreaming Tour. Are you going to take your family with you on tour so you and [your wife] Katelyn can sing your duet?

Yeah they usually always come out with me. The only thing that sucks is that they won't come to Australia. Then, Kate will probably come to Europe, but the babies won't. Then the new tour, starting in March, that's with Dustin [Lynch] and Gabby [Barrett] and Locash, they should be at every show.

Does it feel different touring now that you're a parent?

I would say the only difference is my youngest, Kodi. It's a little hard having her. Because at 7 o'clock the bus is dead quiet. No noise. I used to always bring my boys and party — hang out. Now, you make any noise, and my wife is throwing her flip-flop at you.

It's good that you get to take them with you.

You know, that's one of the things I've always talked about is growing up without a dad. So it's cool to get to have them with me all the time and feel like I don't ever have to miss anything.

What can fans look forward to on the tour?

I just want to say it's going to be so much fun. You will not be disappointed. I've never been so stoked to tour. I'm telling you: I just feel completely different.

I want to talk a bit about just how the country music industry is changing. How do you feel about that and what would you like to see going forward?

I think it's changing for the better. This is the most popular that country music's been in a while, but it's still growing. I see a lot of times where people are kind of saying, you know, "I'm just now getting into the country music scene," which I love.

Definitely a lot more color, which I also love. We got me, Mickey [Guyton], Jimmie [Allen], my boy Breland, Willie Jones, so many more coming in. And then you got Kat and Alex. I just love it so much, so much color coming in. Beautiful people. I can't wait to see where it goes in another year, another two years.

Are there any of the artists that are coming in from the newer, more diverse generation that you're really looking forward to working with?

I really want to work with Breland. We actually wrote some super cool songs together, it just didn't make sense for the album. But he's so talented, and definitely needs to be heard more.

I would honestly do one with any of those artists that I mentioned. I'm surprised me and Jimmie Allen haven't done one yet.

I'm waiting for you and Brittney Spencer to do a song together, personally.

She's so sweet. Yeah, we gotta make that happen, too. That's gonna be my next goal. I'll definitely have songs with all of them — if not all of us on one song.

Black People Helped Invent Country Music, Yet Gatekeepers Haven't Let Them In. The Black Opry Is Changing All That.

Shaboozey's "A Bar Song (Tipsy)" is flipping country music on its head. His genre-bending hit, which interpolates J-Kwon's 2004 hip-hop smash "Tipsy," replaced Beyoncé's "TEXAS HOLD 'EM" atop Billboard's Hot Country Songs chart in April — marking the first time that two Black artists held the No. 1 spot back-to-back on the chart.

The history-making feat — and the massive success of "A Bar Song" — is a major win, especially given how Black artists have historically been shut out from country music, even in the last 10 years alone. In 2016, for instance, Beyoncé and The Chicks' CMA Awards performance of "Daddy Lessons," a country-leaning tune off the Houston native's sixth album, Lemonade, caused an uproar within the country music community, with many fans boycotting the show. Beyoncé later hinted that the backlash birthed her country-tinged 2024 LP, COWBOY CARTER, as she "did a deeper dive into the history of Country music and studied our rich musical archive."

Then, in 2018, Billboard controversially removed Lil Nas X's GRAMMY-winning, Billy Ray Cyrus-featuring smash "Old Town Road" from the Hot Country Songs chart as it was poised to claim the top spot, because it didn't "embrace enough elements of today's country music." Lil Nas X's comment on the dispute perfectly depicted the ongoing debate around what qualifies as country music: "The song is country trap. It's not one, it's not the other. It's both. It should be on both [charts]."

Mainstream country music has long been a white, straight, cisgender male-dominated genre. But in recent years, an influx of Black country artists have been challenging the traditional norms of what country music looks and sounds like. In turn, they're helping the genre become more accessible and appealing to a broader audience — and it's forcing even some naysayers to pay attention.

Along with Shaboozey, many rising artists are incorporating hip-hop and R&B elements into their country music. Tanner Adell's viral hit "Buckle Bunny" features rap-inspired verses and thumping bass; a guitar-fueled rap cadence carries BRELAND's "My Truck"; and Blanco Brown's "trailer trap" helped his line dance smash "The Git Up" top the Hot Country Songs chart for 12 nonconsecutive weeks in 2019. Several artists are leaning more into the traditional sound, too, as evidenced by the latest singles from Tiera Kennedy ("I Ain't a Cowgirl") and Chapel Hart ("2033").

Trailblazers like Darius Rucker, Kane Brown and Mickey Guyton have been pivotal to disrupting the scene and opening doors for marginalized acts. Rucker's "Don't Think I Don't Think About It," from his 2008 country debut, Learn to Live, earned him a No. 1 on the Hot Country Songs chart — the first Black artist to celebrate such an achievement since Charley Pride's "Night Games" in 1983. With 2017's "Heaven," Kane Brown made history twice: he was the first artist to top all five Billboard country charts simultaneously, and the first Black country artist to earn RIAA Diamond certification with an original song. Guyton's history-making feat came at the 2021 GRAMMYs, where she was the first Black woman ever nominated for Best Country Solo Performance, for her autobiographical "Black Like Me."

As country music continues to evolve, how will it make more room for boundary-pushing Black artists? GRAMMY.com tapped six rising stars — BRELAND, Chapel Hart, Kentucky Gentlemen, Camille Parker, Reyna Roberts, and Julie Williams — to discuss the future of a genre that has historically lacked diversity, the undeniable impact of Beyoncé's COWBOY CARTER, and the artists that inspire them to push forward.

Quotes from these interviews have been edited for brevity and clarity.

Shaboozey's "A Bar Song" and Beyoncé's "TEXAS HOLD 'EM" are among 2024's biggest songs regardless of genre. What do you think are the key ingredients for making a great country song? How has it changed?

Brandon Campbell of Kentucky Gentlemen: All the best country songs have authenticity and truth. From the feel-good jams to the heartbreak, it's all about relatability and people being able to see themselves and what they've experienced in those songs.

BRELAND: A great country song tells a linear story in which all of the lyrics relate back to a central concept. My favorite country songs also include elements of wordplay where a word or phrase is flipped, usually at the conclusion of the chorus.

I think the structure of country songs is about the same as it was 20 years ago, but there has just been some changes sonically. I've noticed fewer country songs have bridges, and the songs tend to be shorter now in general, which is consistent with trends across the music industry as a whole.

Reyna Roberts: It's about the instrumentation, lyrics and heart that's put into the music and how authentic it is. I personally love slide guitar, banjos, fiddles, harmonicas, and acoustic guitar, so those are key instruments in my music. I always make sure the foundation of classic country music is there and build upon that. Storytelling is equally as important; I pour my everything into the melodies and lyrics in every song I write.

Trea Swindle of Chapel Hart: The instrumentation has changed so much. Now there's the electric guitars and 808s. I think whenever Jason Aldean did "Dirt Road Anthem," it introduced 808s to country music and set off the whole bro-country moment.

And, the thing about country music is it's all about the story, and it's all about the experience of creating music that has heart and soul and an impact. It's not like an AI-generated song with country buzzwords like truck, snake, boots, hat. That's not what it makes it country, and sometimes, it's not in the instrumentation that makes it country. You can hear a Vince Gill song, and it doesn't have a single guitar in it. It's all piano, but it's country at its core.

Camille Parker: I'm constantly referencing music that has lasted decades and speaks to people in a real way. The best country songs make people feel seen regardless of where they're from. I grew up on traditional country songs like "Kiss an Angel Good Morning" by Charley Pride and "You Don't Know Me" by Ray Charles. Those songs have evergreen lyrics, amazing production, and make you feel something real every time you hear it.

Julie Williams: All my favorite country songs pull me in with the storytelling and transport me to another place — either a memory of some place I've been or to an imaginary world. These stories can be raw and vulnerable or fun and lighthearted. Another core piece is a great melody, one that makes you want to jump in and sing along and gets stuck in your head. But we're in an exciting time in country music where we're hearing more types of stories like Mickey Guyton's "Black Like Me" and Brittney Spencer's "Thoughts and Prayers."

Like most genres and sounds, the origins of country music are largely Black — why do you think it's been difficult for its roots to be widely acknowledged? Do you feel that's changing?

BRELAND: Country music is undeniably influenced by Black musicians and Black culture, as with all American musical genres. But from the beginning of country music's popularization, there has been a concerted effort to separate it from its Black roots. In the '50s and '60s, country songs by white artists were considered country songs and hillbilly music, and country songs by Black artists were labeled and marketed as race records and eventually the blues. Since then, both genres have evolved in different directions, and their shared history is only now being discussed.

Williams: Mainstream country music has evolved into a genre rooted in patriotism, conservatism and general pro-America sentiments. For there to be an acknowledgment of the erasure of Black country music pioneers, there would have to be a wider acknowledgement — or, more specifically, a reckoning — that America hasn't always been so great. And, for some, that feels threatening.

Derek Campbell of Kentucky Gentlemen: There's a long history of people being unaware or not fully acknowledging Black efforts and contributions across many different genres. That's changing largely due to the fact that so many new people are discovering their love for country music. Those same people have joined in on important discussions while deep diving into its roots. They've had an incredible curiosity for acts like us who have been working in the genre all these years.

Parker: More people are discovering missing pages in country music's history. For some, it may be difficult to challenge what they thought was a complete story, but it's important to acknowledge the past so we can all move toward a more informed and honest future.

Swindle: Since country is cool now, audiences far and wide are finding people they like and all these subgenres of country, or even some of the old-school, tried-and-true stuff. Every other genre has branched out, and I'm so glad that country is finally joining the party.

We all tell the same stories. Like Toby Keith's "How Do You Like Me Now?" for instance. How is that different from [rapper] Mike Jones' "Back Then"?

Danica Hart of Chapel Hart: When we were on "America's Got Talent," I said "Country music doesn't always look like us." And I think, for so long, country music has done what has made country music billions of dollars. Country music has never had a Black superstar, but that also takes a lot of money for a label. The industry has just been working the formula that has worked for them for hundreds of years.

With social media, everything's just right at the tips of your hands. Back in the day, you had to go on a radio tour, you had to go do the arena tour — you had to get in front of somebody before you would reach a million people. Now you can get on TikTok and be like, "Go stream my music" and get a million followers. There's an evolution going on that's really in favor of all artists.

Read More: Beyond Country: All The Genres Beyoncé Explores On 'Cowboy Carter'

How has "the Beyoncé effect" helped thrust country music even further into the mainstream and make it more inclusive?

B. Campbell: It's been great to see so many of us Black country artists gain visibility, and it's been even better seeing more broad audiences feeling more comfortable being country music fans. In all of our years doing this for a living, we've never seen more Black people and people of color in the audience dancing and singing back at us. It's been truly incredible and game-changing.

BRELAND: Beyoncé is helping to evolve country music because she brings with her a diverse group of millions of non-traditional country music listeners into the format. For decades now, country music has felt, to a lot of Black people, as a white space, so few Black artists and fans have felt safe and accepted in it. But now, the demographics are changing, and they have been in the years leading up to COWBOY CARTER.

If Beyoncé's fans and all of the other people inspired to broaden their musical horizons as a result of her album are willing to continue supporting Black artists in country, and the genre in general, this can be a really powerful and sustainable development in country music.

Swindle: It piqued the interest of people who may have naturally gravitated toward hip-hop or R&B. Now that Beyoncé decided to do a country album, it forced a lot of other platforms to say, "Okay, Beyoncé's doing it, but look at all these other artists," so it just shined a brighter light — and that, I appreciate.

Roberts: My numbers have grown exponentially over social media and DSPs. A lot of fans that don't typically listen to country music are now listening to my album and experiencing my art. (Editor's Note: Roberts was featured on COWBOY CARTER track "BLACKBIIRD" with Brittney Spencer, Tanner Adell, and Tiera Kennedy; she also offered background vocals for "TYRANT.")

My goal has always been to reach people within and outside of the genre, and that's what's happening now. Many people didn't entirely see my vision before, but now I feel like people can see it clearly.

Parker: I feel so confident creating across genres and blending sounds because of artists like Beyoncé. She's shown us that you become the mainstream by creating art that resonates. COWBOY CARTER lets people imagine new possibilities in collaboration and expression. I love that she made this record so intentionally, and it's been a gift to witness people all over the world fall in love with a genre so many of us were raised on.

Williams: There are many folks that might not have felt like country music was a genre that they enjoyed, or even felt safe engaging with, so they might not turn on a country music radio station or go to a country music festival. And the country music industry gatekeepers that control those means of music discovery haven't historically played artists of color.

What's incredible about the Beyoncé effect is that people are going around those middlemen. Fans are discovering new Black country artists directly on social media.

In putting out COWBOY CARTER, Beyoncé has put a spotlight on Black country. I have personally seen an increase in my numbers on streaming, social, and press hits. Black country artists have been out here for a while hustling and trying to be heard, but as a driver of culture, Beyoncé helped elevate the movement to an international stage.

Where do you think diversity within country music stands these days?

Roberts: I feel like it's changing by artists like myself, and others who are acknowledging the history of country music and the true legends behind the genre that most people don't know about. Of course, I'm speaking about Linda Martell, Leslie Riddle, Tee Tot Payne and so many others who created what we consider to be classic country, and who taught Hank Williams, Jr., Johnny Cash and so many other phenomenal artists that we uphold today.

Parker: I've experienced firsthand some of the progress that's been made, and it's truly special. I think fans are connecting to our authenticity, and it's exciting to see more people from different walks of life at the shows and supporting us online.

Country music has such a powerful opportunity to make our space even more supportive of art and the people that create it. We're seeing all kinds of artists fall in love with country music, and I'm excited to see more collaborations.

BRELAND: Diversity within country music is at a very pivotal inflection point. We're seeing more Black artists on the Billboard charts, and women like Lainey Wilson finding unparalleled success. There are finally more conversations about diversity that are happening within the genre.

However, many of these Black artists are not getting played at country radio, are not able to secure significant opening tour slots, and are not being given the same opportunities to sign record deals and release music at a higher level. All of those things need to continue to change for us to see sustainable careers of these diverse acts.

Swindle: I feel like the diversity has definitely changed. It's taken leaps and bounds, but in my heart, I just can't wait until we get to the point where people won't have to say, "She's a great Black country artist." No, she's just a great country artist. That's the goal. Because at the end of the day, it's about the music regardless of who's singing it.

Wiliams: It's getting better, but we have a long way to go before country music is [fully] welcoming and safe for BIPOC and LGBTQ+ communities. A big part of that is not only diversifying the artists that are on stage, but also the people behind the scenes: industry folks, producers, engineers, musicians, photographers.

Read More: How Queer Country Artists Are Creating Space For Inclusive Stories In The Genre

In what ways can the industry do a better job at championing Black country artists?

Williams: Right now, the industry does a great job of championing Black country artists around Black History Month and Black Music Appreciation Month. But I would love to see more love from the industry throughout the year.

Folks can make sure when they are organizing festivals or radio hours that they include Black artists, and also make sure when including those artists, they don't just give them the worst spot and call it a day. When putting together tours and support slots, booking agents can consider Black artists to add to the lineup and help introduce them to fans that might not discover them otherwise.

Roberts: The industry can have us perform at award shows that's within country music — and outside of country music, like the GRAMMYs — while putting the same amount of resources, attention, promotion, and money into us as other artists in the genre, as well as playing our music on country radio and radio stations outside of country. Black artists who have impacted the country legends also deserve formal recognition by organizations like the Country Music Hall of Fame.

BRELAND: The industry has to understand that positioning Black artists in this genre isn't going to work the same ways it would for a white artist. Our stories and our struggles are unique, and trying to erase our race from that narrative doesn't benefit anyone.

On the flip side, none of the Black artists I know in this space want their Blackness to be the only aspect of their story that gets told, either. And unfortunately, since 2020, it seems like most of the opportunities that come up for Black artists in country are addressing exactly that. So, the industry has to better understand the nuances of our existence in this space and work with us to find the best ways to support.

The music industry is going to have to be more willing to play Black artists on country radio, book more Black artists on festivals and opening tour slots, and support Black artists editorially and on playlists. We need all of the same opportunities as our white peers, and additional support to push back against the systemic obstacles that have been put in our way.

B. Campbell: Placing more resources behind Black country artists is needed. Also, expanding the idea of what country music looks like can help continue to open doors. When you expand that narrow idea of what country music is to what reflects reality, then more of the world will be ready for us and our music.

Hart: There are artists that labels lose money on every day of the week. I think the way to change is to take a chance on a Black artist. The money's got to be lost anyway.

Now that we see there's Black people that exist in this space, let's throw some money behind it and see what happens. That takes a conscious, bold, and brave effort, but it also requires a little digging and getting educated about who's out there. When they're playing their shows, are people showing up? Are they selling out theaters?

I think consumers forget that the people have the power. We saw that when someone called a country radio station and requested Beyoncé's "TEXAS HOLD 'EM." Everybody flooded that particular station until they finally were like, "Fine, we will play the song." There's a charge to the fans and the consumer to be more proactive in helping to promote Black artists.

What do you make of how Black artists have been standing out within the country community as of late?

Parker: It was exciting to see so many Black women enter the country space a few years ago — it was a big part of why I moved to Nashville to start my career. I've noticed the more brave you are, the more likely you are to create real, lasting change. Our industry is changing, and there are so many of us who want to serve music fans in new, creative ways.

D. Campbell: It's been such a blessing to have so many new fans searching for our music, coming out to shows while we're on the road, and asking to hear more of us. We can't wait to see how this carries us moving forward.

BRELAND: The Black artists in country music right now are incredibly talented and all have great stories and approaches to their craft. And I've done everything in my power to elevate them, whether it's bringing them on tour or out with me at my annual BRELAND & Friends benefit, collaborating on songs with them, or just keeping an open dialogue going with them. We have a great community of Black artists that all have the potential to be very successful, and I love to see it.

Williams: It's incredible that Black country artists have been standing out in the country music community — and long overdue! To see Shaboozey killing it with a No. 1 song and a packed CMA Fest stage, it gives me hope. Any win for a Black country artist is a win for the whole culture.

What contemporary artists have you seen break barriers? And who are some newcomers that are doing the same?

D. Campbell: We humbly name ourselves; showing up as our entire selves is daring in a genre that for decades proved it didn't believe we belonged, but we do it anyway. When you see the barriers being broken, it makes it easier to get up and do what you were born to do each and every day because you know it's possible. Also, Brittney Spencer's vulnerability and versatility have been breaking barriers for a while now.

Williams: Mickey Guyton has been in Nashville for years, putting out incredible music, playing the game, and fighting for her voice to be heard. But in 2020, she put out "Black Like Me," a song that was unapologetically her and has inspired a new wave of artists to be our authentic selves despite what have been told is "commercial" or "acceptable" in country music.

BRELAND: Mickey revolutionized this space by talking about her experiences at a time where she was one of the only ones doing it. Her GRAMMY nomination [for Best Country Solo Performance for "Black Like Me "in 2021] inspired so many artists, including myself, to believe success was possible here.

I also think about artists like Nelly, who for the last 20-plus years has blurred the lines of where country music fits into the larger conversation of Black culture. I've been inspired by how seamlessly he weaves between the hip-hop and country worlds.

Artists like Brittney Spencer, Shaboozey and Tanner Adell have all been bringing a new energy into the genre and all of their debut projects are very strong. Seeing Shaboozey's chart topping success with his single, Tanner's movement as an independent artist, and Brittney finally getting her flowers after over a decade in Nashville — all of those artists motivate me to keep going.

Williams: Brittney Spencer is such an incredible songwriter and an even better artist and performer — I was lucky to write my song "Big Blue House" with her. I appreciate how she uplifts those around her. She is such a force!

Rissi Palmer started Color Me Country Radio on Apple Music to highlight artists of color in country music and educate folks on the history of country music. She also awards Color Me Country grants to help smaller, independent artists fund their projects.

Denitia Odigie is another artist you cannot miss. Her voice is otherworldly and her blend of classic country sounds with modern twists is so fresh and unlike anything I'm hearing out of Nashville.

Swindle: Darius [Rucker], who first dominated the world with , then he said, "I'm going back to my South Carolina roots, and I'm going to sing what I want sing from my heart," even though he didn't look like what most people were expecting country music to be.

That authenticity shines through every time. It's undeniable, and that's with anything. I've seen some artists try something because they think it's trendy, but the minute they just start being themselves, that's when it sticks.

Where do you think country music is headed in 2024 and beyond?

Roberts: I believe it's going to be a blending of genres. I call my music Country Plus, which is country, hip-hop, rock, and pop. My vision is to create music that is innovative, and to do collaborations that bridge the gap between other genres and country music. I want to work with artists that have inspired me outside country music, including Megan Thee Stallion, Lady Gaga, Christina Aguilera, Ariana Grande, and Rival Sons.

B. Campbell: With the idea of country music expanding, there are more voices that are going to be heard and more stories that are going to be told. So many more people are seeing themselves in our music and this genre.

BRELAND: Country music is just getting started. It's the final frontier for really well-written songs, which the listening public is desperate for more of, and I think it's going to continue getting more diverse in the process.

Devyn Hart of Chapel Hart: Country music is about to do some things, and I don't know if everybody's ready for it, but it's happening already. There are so many subgenres — country-pop, country-soul, country-hip-hop, country-rock. It's like a melting pot.

Parker: Country music will always remain because of its power to tell stories. My hope is that, in the future, we will see more art that tells our stories more authentically, creatively, and uninterrupted by anything that doesn't push us toward the future.

In a matter of days, some of country music's best and most promising acts will come together in Indio, California for Stagecoach Festival 2024. The annual event has spotlighted an eclectic mix of talent since 2007, but this year's impressive roster of performers helped Stagecoach earn its largest number of ticket sales in the festival's 17-year history.

Held April 28-30 at the Empire Polo Club — the same scenic desert landscape as the long-running Coachella Music and Arts Festival — this year's Stagecoach Festival offers a diverse blend of artists that spans from headliners like Miranda Lambert and Eric Church to surf-pop icons the Beach Boys, hit rockers Nickelback and hip-hop star Post Malone.

Along with this diverse roster of superstars, the 2024 Stagecoach lineup is filled with a captivating list of artists on the rise. From a singer/songwriter enjoying a much-deserved comeback to a skillful 25-year-old putting his own spin on the '90s country sound, this year's crop of talent is paving the way for the future of country music.

Stagecoach Festival 2024 is completely sold out, but country fans who didn't snag their ticket in time can still enjoy all the festivities by streaming performances live via Amazon Prime all weekend long. Before you head out into the California sun or get cozy in front of your TV, take a moment to learn more about these 12 must-see acts coming to Stagecoach this year.

Tanner Adell

Since the release of Beyoncé's country-inspired album COWBOY CARTER, singer/songwriter Tanner Adell has become one of the genre's most talked about new artists. Before she was tapped as a guest vocalist on Beyoncé's cover of the Beatles' classic "Blackbird," and original track "AMERIICAN REQUIEM," Adell had already garnered a dedicated fan base online.

Thanks to viral hits like "Buckle Bunny," the playful title track of her 2023 debut album, the Nashville-based talent has earned praise from both critics and country listeners worldwide. From heartfelt ballads to beat-driven bops made to get you on the dance floor, Adell blends elements of radio-ready modern country and rhythmic hip-hop with ease.

Adell's Saturday performance at Stagecoach promises to be a fiery and fun showcase of her polished pop-country songbook.

Zach Top

While growing up in Washington state, Zach Top forged a deep connection to the sound of traditional country music. From Marty Robbins to Keith Whitley, the influence of the genre's past is deeply entwined in every track of the talented 25-year-old's brand new record, Cold Beer & Country Music.

Top's 12-track LP has earned plenty of buzz for its new take on the neo-traditionalist style that dominated country radio in the late 1980s and early '90s. With engaging vocals reminiscent of the late Daryle Singletary and thoughtful lyricism, Zach Top provides a fresh new take on a familiar and formative sound.

Brittney Spencer

Over the past five years, Brittney Spencer has repeatedly proven why she's one of the most important and captivating voices within modern country music. From her acclaimed 2021 single "Sober & Skinny'' to her celebrated collaboration with country supergroup The Highwomen, Spencer's vocals are consistently as emotive as they are effortless.

Spencer's charismatic personality and boundless energy take center stage through every performance, making her live shows a can't-miss event. Her Sunday afternoon set at Stagecoach offers a chance to hear cuts from her stellar debut album, My Stupid Life, which dropped in January.

Vincent Neil Emerson

Texas native Vincent Neil Emerson first earned widespread praise with the 2019 release of his debut album, Fried Chicken and Evil Women, earning him comparisons to influential artists like Guy Clark and Townes Van Zandt. His narrative-driven lyrics and hauntingly raw vocals have won the hearts of country fans far outside the Texas plains.

Over the years, he's collaborated with fellow alt-country favorite Colter Wall and recruited the creative genius of Rodney Crowell, who serves as producer on Emerson's self-titled 2021 LP. With his most recent album, the Shooter Jennings-produced The Golden Crystal Kingdom, Emerson once again channels the old-school magic of the traditional country that only comes from a rare type of Texas troubadour.

Katie Pruitt

Although Katie Pruitt has been locally lauded as among the best of Nashville's modern crop of singer/songwriters for years, her rise into the mainstream is still overdue. The Georgia native's stunning 2020 debut album, Expectations, was hailed for its raw honesty and effortless vocal intricacies.

When she takes the stage during the final day of Stagecoach 2024, Pruitt will be armed with a brand new batch of awe-inspiring songs. Released on April 5, her sophom*ore album, Mantras, delivers an unpredictable, genre-bending sound that displays a sense of artistry far beyond her years. Don't miss your chance to see Pruitt's mesmerizing live set, which is guaranteed to have you dancing and maybe even wiping away a few tears.

Carin León

In just a few short years, beloved Mexican singer/songwriter Carin León has evolved from a regional hitmaker to an internationally known talent. His reflective and honest songs have connected with audiences globally, becoming one of Spotify's most streamed modern Mexican artists.

Earlier this year, the two-time Latin GRAMMY-winner made his Grand Ole Opry debut, and will serve as the opening act for rock legends the Rolling Stones' Hackney Diamonds Tour when it heads to Glendale, Ariz. this May. (And just one week before his Stagecoach debut, he also made his Coachella debut.) Fans who catch his Friday set may be lucky enough to see a live rendition of "It Was Always You (Siempre Fuiste Tú)," his fresh collaboration with fellow Stagecoach 2024 artist Leon Bridges.

Trampled By Turtles

Thanks to their unique blend of bluegrass, folk, country, and a dash of rock and roll, Minnesota-based outfit Trampled by Turtles has become a music festival staple — and will make their third Stagecoach appearance (and first in 10 years) on Saturday. Their high-energy live sets channel the psychedelic magic of rock's jam band scene, subbing plucky acoustic instrumentation in the place of rolling electric guitar.

The long-running band will treat fans to an array of tracks from their impressive career, which spans 10 albums, including their critically praised 2022 LP, Alpenglow. Even if you aren't already familiar with Trampled by Turtles' extensive list of releases, you're sure to be captivated by their hypnotizing performance style and positive energy that radiates from the live stage.

Charley Crockett

Texas-born talent Charley Crockett is one of few modern artists who have proven worthy enough for the coveted title of "troubadour." The seasoned singer/songwriter's appearance at Stagecoach will coincide with the release of $10 Cowboy, his soulful and synth-tinged 16th studio album.

Crockett's mix of traditional country and thoughtful folk, infused with gritty 1970s pop, creates a nostalgic charm that captivates the live stage. His descriptive story songs and distinctive twang echo the genre's early greats while expanding those classic country themes into new and surprising sonic territory. His Stagecoach 2024 set is sure to deliver a blend of fresh album cuts along with fan favorites from his already-expansive catalog.

Lola Kirke

You may know Lola Kirke as an accomplished actress in both television and film, but the British talent is also one of country music's most surprising new artists. Her stylized mix of traditional country and edgy pop-rock is refreshingly fun and tailor-made for Stagecoach's good-time vibe.

In recent months, Kirke has shared a string of infectious singles leading up to the release of her latest EP, Country Curious. In March, she dropped a stellar take on the Paula Cole classic "Where Have All The Cowboys Gone?" featuring Stagecoach 2023 alumni Kaitlin Butts. Make sure you clean off your boots before Kirke's set, because there's a good chance she'll have a very special line dance lesson ready for the crowd.

Willie Jones

For nearly a decade, Louisiana-born talent Willie Jones has captivated country fans with fresh and genre-bending tracks, propelled by deep, rich vocals. Since first making waves with his rendition of Josh Turner's "Your Man" during an audition for "The X-Factor" in 2012, Jones has been paving his own path in the genre.

He's recorded two full-length records, including his irresistible 2023 LP Something to Dance To. His Stagecoach set will certainly be a boot-stomper, offering concertgoers a chance to experience the magic captured on his latest EP, The Live Sessions, which arrived on April 5.

Sam Barber

Missouri native Sam Barber has evolved from a hopeful musician to a viral sensation with a major-label record deal. While passing the time at college, the gifted 20-year-old began recording covers of his favorite country tracks and shared them on TikTok, quickly garnering thousands of eager listeners. His down-to-earth charm, paired with surprisingly seasoned and gritty vocals, also earned the attention of Atlantic Records.

In 2023, they shared Barber's debut EP, Million Eyes, which spawned the breakthrough radio single "Straight and Narrow." Now, fresh off the release of Live EP 001 and a string of new singles, Barber will bring his thoughtful yet edgy country sound to Stagecoach, marking another rapidfire career accomplishment.

Luke Grimes

Although you may know him best for his role as the chaotic charmer Kayce Dutton on the acclaimed television series "Yellowstone," Luke Grimes' creative talents expand far outside the small screen. A lifelong musician and lover of country music, Grimes took the stage at Stagecoach 2023 in support of his debut EP, Pain Pills or Pews. The project's raw and honest tracks earned critical acclaim and quickly led Grimes back into the studio, tapping Dave Cobb as producer for his vulnerable new self-titled LP, which arrived on March 8.

Whether you're a longtime fan of his acting or an already devoted listener, Grimes' set marks a pivotal moment in his ever-evolving musical career — and one of many can't-miss moments at this year's Stagecoach Festival.

Why 2024 Is The Year Women In Country Music Will Finally Have Their Moment

In February, Beyoncé added to her record-breaking legacy by becoming the first Black woman to top Billboard's Hot Country Songs chart with her single "TEXAS HOLD 'EM."

"I feel honored," she shared on Instagram in a countdown post to her RENAISSANCE sequel, Act II: COWBOY CARTER, out March 29. "My hope is that years from now, the mention of an artist's race, as it relates to releasing genres of music, will be irrelevant."

Since she first dabbled in country music with "Daddy Lessons" in 2016, the icon has received consistent backlash about whether she belongs in the genre. That same year, audiences campaigned for a boycott against the Country Music Awards for her performance of the track alongside The Chicks, later resulting in its erasure from promotional advertisem*nts. And eight years later, the conversation returns as radio listeners question if her music should air on country stations.

Ironically, if you look back through music history, you will quickly discover that Beyoncé isn't the first (and certainly not the last) Black musician doing country music.

In fact, the genre plants its sonic roots in negro spirituals and field songs, written on slave plantations. African American Vernacular English continues to influence contemporary chart-topper's lyricism and vocal twang. The banjo, which descends from the West African akonting lute, remains one of the quintessential instruments of the genre. Whether Beyoncé or the many artists who came before her, nothing sits at the heart of country music more than Black art.

To understand the full scope of Black creatives' impact in country, GRAMMY.com examines some of the influential tracks and moments of those who have made their mark on the genre and the music industry — from DeFord Bailey's Grand Ole Opry debut in 1927, to Darius Rucker's post-Hootie & The Blowfish country foray in 2008, to Breland's 2021 fusion of country and hip-hop.

DeFord Bailey — "Pan American Blues" (1927)

Before there was Mickey Guyton, Darius Rucker, or even Charley Pride, there was DeFord Bailey, the "harmonica wizard" from Tennessee.

After performing locally, another musician introduced Bailey to Nashville powerhouse radio station WSM's manager, George D. Hay, who later invited him to join the Grand Ole Opry — making Bailey the first Black member. He quickly rose to become one of the program's highest-paid players at the time, largely thanks to his iconic instrumental tune, "Pan American Blues," which imitated the sounds he heard from the railroad during his childhood.

As of press time, the only other Black inductees in the Grand Ole Opry are Rucker and Pride.

Lead Belly — "In The Pines" (1944)

"My girl, my girl, don't lie to me/ Tell me, where did you sleep last night?/ In the pines, in the pines/ Whether the sun don't ever shine/ I would shiver the whole night through," Huddie "Lead Belly" Ledbetter questions in the Appalachian folk song, "In the Pines."

Though Lead Belly isn't the original writer of the song, his chilling vibrato on the recording inspired singers for years to come, including Kurt Cobain, who later covered the track in Nirvana's 1993 MTV Unplugged performance under the title "Where Did You Sleep Last Night?" and named the '40s country blues legend his "favorite performer."

Linda Martell — "Color Him Father" (1969)

In "Color Him Father," Linda Martell narrates the heartfelt tale of a stepdad who embraces his new paternal role to a widowed mother and her seven children. It's also the song that propelled her to stardom, landing her a historic performance as the first Black woman on the Grand Ole Opry stage and later opening the door for debut album, Color Me Country.

After the project was released, Martell stepped away from the limelight, but her impact lived on. She was the inspiration for contemporary luminaries like Mickey Guyton: "The fact that she was there was groundbreaking ... She gave me the courage to be here," Guyton told Rolling Stone in 2020.

Charley Pride — "Kiss an Angel Good Mornin'" (1971)

Through his nearly seven decades-spanning career, Charley Pride became a certified hitmaker and one of the most renowned pioneers of his time. By 1987, he amassed more than 50 Top 10 hits on Billboard's Hot Country Songs chart, with 30 peaking at No. 1 — including his most notable single, "Kiss an Angel Good Mornin'."

After Pride passed away from COVID-19 complications in 2020, the response to his death highlighted the magnitude of his legacy, receiving condolences from Dolly Parton, Billy Ray Cyrus, and perhaps the most personal from Darius Rucker.

"I couldn't have done what I do, I don't think, if there hadn't been Charley before me," Rucker said in an essay for Billboard. Pride served not only as an icon but also as a mentor to Rucker, and his kindness ultimately gave Rucker the courage to do the same for the next generation.

Cleve Francis — "You Do My Heart Good" (1992)

As a cardiologist and songwriter, Dr. Cleve Francis certainly knew a "good heart."

In his 1992 track, "You Do My Heart Good," Francis sings about a budding love that shows him how to see life in a beautiful light. The song eventually became the second single from his Liberty Records debut LP, Tourist in Paradise.

Francis later founded the now-defunct Black Country Music Association in 1995 to foster an inclusive environment in the Nashville music scene and provide resources to aspiring singers. Under his advisory, the BCMA, with the help of Warner Bros., produced From Where I Stand, a record book of Black artists' contributions to the genre.

Darius Rucker — "Don't Think I Don't Think About It" (2008)

Before 2008, many knew Darius Rucker better as Hootie, thanks to his remarkable '90s run as frontman of jangle pop band Hootie & the Blowfish. But with his second album as a solo act, 2008's Learn to Live, the world met Darius Rucker, the country artist.

Fittingly, he chose a heartbreaking ballad for his first country single — "Don't Think I Don't Think About It," a heartbreaking ballad about a man who wonders what could have been in a previous relationship. The choice resonated with country listeners: "Don't Think I Don't Think About It" debuted at No. 1 on Billboard's Hot Country Songs chart, making Rucker the first Black country artist to have a chart-topper since Pride in 1983.

Kane Brown — "Heaven" (2017)

Since his major label debut, Brown has possessed a unique boy-next-door charm, less "Western" than his peers. "Not laced up in a tight belt and buckle hat," but proof that "you can be who you want to be, and you can still listen to country music," his manager, Martha Earls, told Variety in 2018.

Take "Heaven," a romantic ballad with the Southern drawl and instrumentation of a classic country tune. But when you add Brown's R&B influence and natural swagger, the track invites audiences both in and outside of country.

Though Brown now has 12 No. 1 songs on the Country Airplay chart, "Heaven" is undoubtedly the country star's biggest song to date thanks to its crossover qualities and romantic resonance. And just last year, "Heaven" became only the seventh country artist in history to receive a diamond certification from the RIAA; Brown is the second Black country artist to achieve the feat, as Rucker's anthemic cover of "Wagon Wheel" reached diamond status in 2022.

Mickey Guyton — "Black Like Me" (2020)

In a 2020 interview with Rolling Stone, Mickey Guyton recalled that she wrote "Black Like Me" at a writer's retreat in 2019, thinking, "There is no way that anybody is going to accept this." But at the height of the Black Lives Matter protests after the murder of George Floyd in 2020, there was no doubt that it was what the industry, especially the country genre, needed to hear.

"It's a hard life on easy street/ Just white painted picket fences far as you can see/ If you think we live in the land of the free/ You should try to be Black like me," she croons on the chorus.

The single made Guyton the first-ever Black woman nominated for Best Country Solo Performance at the 2021 GRAMMYs, and also helped her earn nominations for New Female Artist Of The Year and New Artist Of The Year at the Academy of Country Music Awards and the Country Music Association Awards, respectively, in 2021..

Guyton continues to use her voice for advocacy, from speaking out on racial issues to chronicling the Black experience on her 2021 album, Remember Her Name.

Breland — "Throw It Back" (2021)

Since making his debut with "My Truck" in 2019, Breland has been praised for his innovative fusion of country, gospel, hip-hop, and R&B. But beyond his sonic landscape, he's also inviting some unlikely choreography into the genre: twerking.

"If she got a shot of whiskey, she know how to throw it back/ She turn up for Elvis Presley, told the DJ, 'Throw it back,'" Breland cheers in the chorus of the trap-infused track. "If you sexy and you know it, make it clap."

"Throw It Back" features Keith Urban, whoappreciates Breland for his confidence to go beyond the mold of country music's expectations. "He's one of the only artists I've ever met that does not care at all what something sounds like or what box it fits. If he likes it, if it catches his ear, he wants to be a part of it in some way," Urban explained to Taste of Country in 2021.

The War and Treaty — "Blank Page" (2022)

The War and Treaty are making the most of their "Blank Page."

The husband-and-wife pair — Michael Trotter Jr. and Tanya Trotter — began their musical journey together in 2016. Seven years later, thanks to their first major label EP, 2022's Blank Page, they also started making history. The War and Treaty became the first Black duo to receive a nomination for Duo Of The Year at the 2023 Academy of Country Music Awards, where they also delivered a stirring performance of the EP's title track, a heartfelt song about a new slate in love.

Six months later, they made history again as the first Black pair nominated for Duo Of The Year at the 2023 Country Music Association Awards; they took the stage there as well, performing"That's How Love Is Made" from their 2023 album, Lover's Game.

They added to their growing legacy at the 2024 GRAMMYs as well, receiving their first GRAMMY nominations. "Blank Page" earned the duo a nod for Best American Roots Song, and they also were up for the coveted Best New Artist.

Tanner Adell — "Buckle Bunny" (2023)

When Beyoncé dropped "TEXAS HOLD 'EM" and "16 CARRIAGES" in February, country newcomer Tanner Adell readily tossed her cowgirl hat into the ring to become Queen Bey's next collaborator. "I hope Bey decides to sprinkle me with a dash of her magic," she pitched in a tweet that has now garnered more than four million views.

Adell's music is reminiscent of Beyoncé's own empowered narratives, particularly the 2023 single "Buckle Bunny," which even declares that she's "Lookin' like Beyoncé with a lasso." Like Breland, Adell brings a hip-hop flair to country music, exemplified by the thumping beats and rap-inspired singing of "Buckle Bunny."

As artists like Adell, Breland, Kane Brown, and more continue to push the boundaries of the country genre, they'll also remind listeners of its rich lineage in Black culture — past, present, and future.

Why 2024 Is The Year Women In Country Music Will Finally Have Their Moment

Updated Friday Oct. 13, 2023 to include info about Kendrick Lamar's most recent GRAMMY wins, as of the 2023 GRAMMYs.

A GRAMMY veteran these days, Kendrick Lamar has won 17 GRAMMYs and has received 47 GRAMMY nominations overall. A sizable chunk of his trophies came from the 58th annual GRAMMY Awards in 2016, when he walked away with five — including his first-ever win in the Best Rap Album category.

This installment of GRAMMY Rewind turns back the clock to 2016, revisiting Lamar's acceptance speech upon winning Best Rap Album for To Pimp A Butterfly. Though Lamar was alone on stage, he made it clear that he wouldn't be at the top of his game without the help of a broad support system.

"First off, all glory to God, that's for sure," he said, kicking off a speech that went on to thank his parents, who he described as his "those who gave me the responsibility of knowing, of accepting the good with the bad."

Looking for more GRAMMYs news?The 2024 GRAMMY nominations are here!

He also extended his love and gratitude to his fiancée, Whitney Alford, and shouted out his Top Dawg Entertainment labelmates. Lamar specifically praised Top Dawg's CEO, Anthony Tiffith, for finding and developing raw talent that might not otherwise get the chance to pursue their musical dreams.

"We'd never forget that: Taking these kids out of the projects, out of Compton, and putting them right here on this stage, to be the best that they can be," Lamar — a Compton native himself — continued, leading into an impassioned conclusion spotlighting some of the cornerstone rap albums that came before To Pimp a Butterfly.

"Hip-hop. Ice Cube. This is for hip-hop," he said. "This is for Snoop Dogg, Doggystyle. This is for Illmatic, this is for Nas. We will live forever. Believe that."

To Pimp a Butterfly singles "Alright" and "These Walls" earned Lamar three more GRAMMYs that night, the former winning Best Rap Performance and Best Rap Song and the latter taking Best Rap/Sung Collaboration (the song features Bilal, Anna Wise and Thundercat). He also won Best Music Video for the remix of Taylor Swift's "Bad Blood."

Lamar has since won Best Rap Album two more times, taking home the golden gramophone in 2018 for his blockbuster LP DAMN., and in 2023 for his bold fifth album, .

Watch Lamar's full acceptance speech above, and check back at GRAMMY.com every Friday for more GRAMMY Rewind episodes.

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